Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.

As AI reshapes digital advertising, GetHookd has expanded its Meta Ads Library intelligence capabilities with an API data scraper feature ...

Twitter has just launched its new advertising API. The new ads API is designed to help marketers get their ad campaigns out to the right type of audience. This way, Twitter can help create more ...

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy. The company has been ...