Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.

Microsoft has launched a limited preview of its Ad Selection API for developers on Edge, focusing on displaying ads while enhancing user privacy without third-party cookies. Microsoft has announced a ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries. Google is releasing the Google Ads API Developer Assistant v1.0 ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in ...

74% of developers now prioritize API design when building applications, according to Postman’s 2024 State of the API Report Developers are shifting from code-first to API-first thinking when it comes ...