Advanced Television

Research: Addressable TV ads key for young adults

Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve ...
Business Wire

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...
Advanced Television

Research: Addressable TV ads continue to grow

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...
adexchanger

Preparing For A Robust Addressable TV Advertising Marketplace

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, director of product management for video advertising at ...