A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

In a blog post, Instagram explains that “historically” its systems worked so that creators with “large followings and aggregators of reposted content have gotten more reach in recommendations than ...

Throughout the digital ad ecosystem today, AI tools are virtually everywhere—and for good reason. From data analysis and creative development to solving for identity loss, AI continues to unlock ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...