Search Engine Land

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two ...
Marketing Dive

Kargo partners with AMP Project to expand mobile ad inventory

Mobile ad company Kargo partnered with the AMP Project, an open-source initiative to speed up download times of mobile websites, to provide marketers new ad formats. Kargo claims it's the first ...
Searchenginejournal.com

How AMP Affects Publishers & Advertisers

Hello, AdSense publishers and partners! There have been quite a few questions about Accelerated Mobile Pages (AMP). This article will provide more context and links to resources relating to the AMP ...
VentureBeat

Google Search now supports signed exchanges, replacing AMP URLs with actual site addresses

We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about ...
Search Engine Land

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video ...
The Drum

Rubicon Project optimises first header bidding solution compliant with Google AMP

Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a ...
Ars Technica

Google wants to speed up the mobile web with AMP project

Google has a plan to speed up mobile Web browsing. The recently unveiled AMP—Accelerated Mobile Pages—project is an open source initiative that restricts certain elements of HTML, CSS, and JavaScript ...