Tim Cook isn't on the MacBook Neo talk-show circuit, but John Ternus is

Apple's new $599 MacBook Neo is aimed at bringing the Mac to more buyers — but Apple CEO Tim Cook isn't the one out talking ...

Apple CEO Tim Cook Asks Himself This 1 Question When Making Tough Decisions. Philosophers Approve

Tim Cook explained how he chose to join Apple when it was still struggling. It’s a masterclass in making tough calls.

Apple CEO Tim Cook Says If You Look at Your Phone More Than Someone's Eyes, 'You're Doing The Wrong Thing'

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, ...

Watch Tim Cook Explain Why He Came Out as Gay

Apple CEO Tim Cook says he felt a “tremendous responsibility” to publicly come out as gay. “It became so clear to me that kids were getting bullied in school, kids were getting basically discriminated ...

Tim Cook teases Apple launch on Monday: Here's what to expect

Apple Inc. AAPL CEO Tim Cook posted a teaser on X on Monday, telling followers a big week was ahead and that it would begin ...

Apple's AI valuation, Zuckerberg's consultation with Tim Cook and more: This week in Appleverse

The week was abuzz with tech news, particularly revolving around Apple Inc. AAPL. From the potential value of Apple’s AI to Mark Zuckerberg’s consultation with Tim Cook, there’s a lot to unpack. Let’s ...

Apple rumors swirl and Tim Cook teases launch

Apple CEO teased a "big week ahead" in a Thursday social media post.