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Apple launches MacBook Air and Pro

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Overview
 · 2d
Apple raises MacBook Air and Pro prices in face of memory crunch
Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch.

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 · 2d
Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
 · 1d
Apple raises computer prices with new MacBook Pro and Air lines
 · 1d
Apple Launches New MacBooks With M5 Chips, Bigger Base Storage
Apple on ⁠Tuesday ⁠launched a ⁠series of MacBook laptops at a ​starting price of $1,099, as it looks ‌to attract customers with ‌new hardware in a ⁠shrinking ⁠PC market that is grappling with memory c...

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 · 1d
MacBook Neo is Apple's new $599 entry-level notebook
 · 2d
Here’s how much Apple is raising prices on MacBook Air, Pro models
CNBC
1y

Apple updates MacBook Pro laptops with new chips, more memory for AI

Apple on Wednesday launched new MacBook Pro laptops with updated M4 chips, in what is likely the company's last major hardware announcement of the year. The new MacBook Pros are equipped with Apple's latest chip, the M4. Some models are gaining access to a ...
AOL
1mon

Apple faces iPhone pricing challenge, supply crunch as AI demand deepens global memory chip shortage

Apple (AAPL) reported blowout first quarter results after the bell on Thursday, on the back of all-time record iPhone sales, which, in turn, drove all-time record revenue for the company. But it wasn't all good news in Cupertino. Apple CEO Tim Cook ...
Computerworld
2mon

Memory efficiency: Apple’s new competitive advantage

Artificial intelligence (AI) has opened up a new can of worms for the tech industry, with memory prices increasing rapidly as demand grows. In response to these increased costs, manufacturers will be forced to raise prices on their products, making for ...
Cult of Mac
11mon

How Apple accidentally made the best AI computer

Apple is perceived as a laggard in the AI race — despite that, Apple has developed the single best computer for AI research. The new Mac Studio with an M3 Ultra chip, which supports up to 512GB of unified memory, is the easiest and cheapest way to run ...
CNET
3mon

How Much Unified Memory Do I Need in a Mac?

One of the biggest impacts of Apple's switch from Intel to its own M-series silicon -- debuting with the M1 in the 2020 MacBook Air, MacBook Pro and Mac Mini -- is faster, more stable, and more energy-efficient Macs and MacBooks. This is all thanks in ...
Computerworld
5mon

What is Apple’s Memory Integrity Enforcement, and why does it matter?

While you may have been distracted by Apple’s new product releases and interesting operating system enhancements, the company also quietly a powerful new security feature this week: Memory Integrity Enforcement (MIE). The tech, which is built into Apple ...
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