The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

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Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

When I was a teenager, I learned something important about human behavior just by listening to Cubs baseball games on the radio. I learned that the pain of losing tends to be greater than the pleasure ...

The year 2017 may turn out to be when behavioral economics entered the mainstream after a leading practitioner in the field won a Nobel prize for his work. Behavioral economics is the study of how ...

Born in Bender, Moldova, professor Alex Imas is an award-winning behavioral economist who joined Booth’s faculty in 2020. His research spans a wide range of topics across the fields of economics and ...

Behavioral economics combines information about human behavior and outcomes with more standard methods of economic analysis. Behavioral economics has been applied in various contexts such as ...

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some valuable ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Behavioral economics has had a growing influence on public policy over the past ...