Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide.