bad schoolboys of rock have some valuable lessons to impart to copywriters as well. 1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in black” For many ...

Writing copy that will effectively influence readers is both an art and a science. Mastering the artistic aspects means honing one’s craft to ensure a level of originality and creativity that will ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...