In the age of fast retail, pricing competitively is crucial. With consumers able to compare prices with a touch of their smartphone, retailers need to consider not only supply and demand but also ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company. During ...

Have you ever saved or left something in your online shopping cart and, days or weeks later, received a notification that the price of that item has changed? This is an example of dynamic pricing.

Grand Rapids, Mich.-based Metro Health OAM Surgery Center Executive Director Tina Piotrowski, RN, told Becker’s ASC Review about her center’s market dynamic, competitive strategy and approach to ...

In an increasingly globalized economy, firms in Ghana face the dual challenge of adapting to local market dynamics while competing on an international scale.