Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

Brands are increasingly eager to expand and engage with diverse audiences across multiple locations, campaigns, and time zones. They need a tool that can adapt ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Here are five ways you can take advantage of QR code-infused business card to make sure they're performing for your business ...

Most marketers talk about “integrated” marketing, but too often what results from an “integrated” campaign is a combination of banners, brochures, billboards, posters, postcards, Web pages, ...

Are QR codes all hype, or are they a valuable mobile marketing tool? I recently read the contributed post by Joe Gillespie about why quick response (QR) codes are a waste of time. In some instances he ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

QR codes have become something of a joke. For the most part, they offer little that couldn't be achieved with a multitude of other technologies. NFC is more efficient, for example, at directing your ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. The Internet of Things, or IoT, allows various internet-enabled ...