Google's John Mueller says long A/B tests won't trigger SEO penalties, contradicting official guidance about deceptive ...

Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...

AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term. Google Search’s Danny Sullivan and John Mueller pushed ...

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest ...

Admit it. You're still optimizing content like it's 2022. Keywords. H2 and H3 subheads. Asking your technical team to fix stuff on the backend of your content management system. Checking Page 1 ...

The rules of search are changing. And it’s forcing a lot of companies to ask themselves a fundamental question: How do we get noticed now? For two decades, companies have relied on search-engine ...

We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update. It ...

Imagine trying to cook a gourmet meal with only a butter knife. Frustrating, right? That’s what tackling search engine optimization feels like without the right tools. The good news? You don’t need an ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

For website owners, one of the most frustrating moments is discovering that a page generating thousands of readers has ...