We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the ...
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API. Google is communicating that starting April 1st, Customer Match uploads ...
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
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