The rise of the creator-centered platform Substack has opened a new avenue for PR teams aiming to reach audiences through voices they already trust. Creator-journalists on the platform build loyal ...

Don't get me wrong, I love Substack. I write a bi-weekly Substack so use the platform regularly and overall, I am happy. It's probably the best form of social media there is. But there are niggles.

Some Substack creators are using direct messaging to build communities and retain paying subscribers. The publishing platform has rolled out chat features to help creators connect with their audience.