Every device that touches the internet leaves tiny digital breadcrumbs behind. Chief among them is the IP address, a string of numbers that acts like the mailing label of your connection. With a ...

CMT is one of the first major AdTech platforms to break from consensus-based geolocation models and adopt accuracy-first, evidence-driven IP data.

If you’ve ever used a search engine to look for a nearby dry cleaner or restaurant to be served up a list of relevant options in your area, then you’ve most likely experienced IP geolocation at work.

IP geolocation has emerged as a cornerstone technology supporting a multitude of Internet applications, from content delivery and fraud prevention to regulatory compliance and enhanced user ...

LONDON--(BUSINESS WIRE)--Today, Neustar®, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP ...

Marketing evangelists used to warn of brick-and-mortar stores' extinction, spreading fear of a retail apocalypse. The numbers show a different story, however. While e-commerce sites are growing faster ...

Steven Cook is founder of Fortune CMO, a consulting firm. Miten Sampat is VP of product strategy at Quova, a unit of Neustar. The seeming ubiquity of e-commerce - the ability to buy anything, from ...

Location can make or break a digital experience. When a visitor lands on your site, you have a split second to greet them with the right language, currency, shipping offer, […] ...

The Internet has become a collection of resources meant to appeal to a large general audience. Although this multitude of information has been a great boon, it also has diluted the importance of ...