Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these ...
As I open my laptop in anticipation of another Friday deadline, the date tells me it’s time again for VALENTINE’S DAY?—oh no—the hype, opportunity, anticipation, stress, and expectations. How can ...
STARKVILLE, Miss.—Mississippi State University Assistant Professor Thalia H. Vrantsidis has received the Psychonomic Society’s 2025 Best Article Award for her paper exploring why people often favor ...
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