This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Claim your local listings and add location terms to your title page, suggests Mary Bowling with her guide to using local search profitably. Bowling says you can start by laying claim to your local ...

Matt McGee tells us why getting local search techniques down is more difficult than most think. He begins with describing the importance of small businesses claiming their listing in Google Maps and ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...