Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

In the current digital era, information flows seamlessly through multiple mediums, and establishing trust and credibility amid a sea of information is the cornerstone of a successful brand. It is ...

Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...