Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. NicoElNino Simple random sampling gives each member of a ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...