Bank of America is replacing its Preferred Rewards program with a new, expanded program called BofA Rewards. The new program eliminates the minimum balance requirement for initial enrollment, making it accessible to anyone with a Bank of America personal checking account.

Bank of America has revealed details about its new BofA Rewards program, set to launch on May 27, 2026, and replace the existing Preferred Rewards program. This is more than just a new name and logo.

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the company, part of an effort to reach lofty financial targets it promised investors last year.

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding access to perks like mortgage fee discounts, auto loan discounts and cash-back deals.

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of customers, it said on Wednesday, as U.S. lenders race to deepen relationships with retail clients.

We’re tier-ing up at the thought of our stars not expiring. The post How Does The New Starbucks Rewards Program Actually Work? first appeared on Spoon University.