SMS is suffering from chicken-or-egg syndrome. Brands do not have a large SMS audience, so they don't put much effort into their programs. They don't put much effort into their programs, so they don't ...
When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...
The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...
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