To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...