AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

Smallville is not your average AI system. Here, AI-driven agents are doing something extraordinary: they’re performing complex tasks, engaging in social interactions, and even organizing events ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

Researchers say the new computational model can “simulate and predict” human behavior in any domain, something they claim will help fast-track new scientific discoveries. A team of researchers from ...

Interpublic Group has partnered with AI and tech company Aaru to leverage its “predictive simulations” for human behavior. IPG will use the technology to simulate human behavior and forecast audience ...

In psychology, it has long been debated whether the human mind can be explained using a unified theory or whether each aspect of the human mind, e.g., attention and memory, has to be separately ...