Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Discover the strategy of overwriting in options trading. Learn how selling overpriced options can generate income and mitigate risk when the options fail to be exercised.

The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

When people stop actively engaging with your emails, you may assume they’ve lost interest in your business. However, this may not be the case. There’s a good chance you’ve just slipped off their radar ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...