Your business probably expends a great deal of time, energy and money targeting your primary customer base. Your secondary target audience is also important, though, and targeting this group can help ...

Identifying a target audience allows marketers to craft meaningful marketing communication messages. Your target audience is a particular group of people, identified as the intended recipient of an ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

Every business owner knows you need to have a clear idea of who your target audience is. This is usually developed by thinking about who you had in mind when you created your product or service ...

Reaching your desired target audience isn’t always the easiest thing brands do. With the right amount of knowledge on current trends, business competition, personalization techniques and communication ...

It has been difficult to shake the linear communications model that many of us were taught. The underlying assumption of the linear model – that the goal of effective communication is to get a message ...

Opinions expressed by Entrepreneur contributors are their own. For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...