I tried 5 supermarket own-brand toothpastes – a 50p tube beat Colgate

Morrisons' toothpaste was also just 50p for 100ml, and it claimed to have the same properties as Tesco's. The toothpaste was ...

I tried supermarket own-brand toothpastes – winner was better than Colgate

Whilst they were considerably more budget-friendly, I was keen to discover whether they could genuinely rival the brand I'd ...

I tested supermarket toothpastes – winner was £2.50 cheaper than Colgate

The results were surprising.