Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give ...

The iPhone 16 Pro's chip is so powerful, Apple put it in a laptop

Apple's new $599 MacBook Neo features the A18 Pro chip, a 13-inch Liquid Retina display, 16-hour battery life, and fun colors ...

MacBook Neo Can Only Drive One External Display at 4K 60Hz

Apple's new low-cost MacBook Neo is equipped with the A18 Pro chip that Apple first used in the iPhone 16 Pro, and it's the ...

MacBook Neo Release Date, Specs, Features, Design, Price and Pre-Order Details Unveiled

Apple has launched the MacBook Neo, a $599 aluminium laptop using its A18 Pro chip and targeting students and first‑time Mac ...

Apple’s New Low-Cost MacBook Is Shaped By Walmart’s Experiment

The blueprint for Apple’s new low-cost MacBook A18 Pro wasn’t born in a lab in Cupertino. Instead, it was defined in the aisles of an American retail giant.

MacBook Air M5 vs. MacBook Air M4: What's changed beyond the Apple silicon

Apple unveiled a new MacBook Air today, and apart from the new M5 chip, things don’t look remarkably different. Sure, it’s ...
Macworld

The toughest MacBook Neo decision is a $100 button

On the bright side, the $100 upgrade also includes a 512GB SSD that replaces the 256GB SSD. So you also have twice the space to store your files. That softens the blow, but the bottom line is MacBook ...

Three new MacBooks were announced by Apple this week

Today was Apple’s third day straight of product launches, with the MacBook Neo being the third new Mac to debut.