Guy Fieri will be debuting a new look in an ad with Bosch for the Super Bowl, and despite fan speculation, the ad did not use AI.

Bosch, the home appliance company, is making its Super Bowl ad debut this year — and the commercial features Antonio Banderas somehow making a fridge look cool. In the ad, Banderas, in pajamas and a ...

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German industrial heavyweight Bosch wants to become a bigger deal in the US. It's lining up a Super Bowl ad featuring Guy Fieri. Bosch said it's leaning into more emotional marketing to strike a chord ...