Sony is testing out a new version of Android for its Xperia range of smartphones, the new Android concept software is being tested in Sweden. Sony will start testing out its new Android Concept ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Identify sources of unnecessary cognitive load and apply strategies to focus on meaningful analysis and exploration.

Early this summer, Sony announced a new Concept for Android software testing scheme in which it invited owners in specific markets, and with specific handsets, to test out new concept software.