Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for your eye color and skin tone to figuring out which brushes you actually ...

If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Eyeliner is one of the greatest makeup products of all time; it’s one of those things that can single-handedly change a look without much effort. A striking color or the way you place eyeliner — on ...