Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

DUBLIN--(BUSINESS WIRE)--The "Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

Larkburger, the Colorado-based, fast-casual burger utopia, is asking its fans to help name its new customer loyalty program, a program that will reward burger hounds with discounts, perks and ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...

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Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...