Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do ...

The testing company also found that most of the highest-scoring ads (seven out of the top 10) achieved effectiveness without ...

Hyundai offered a social media activation to engage consumers at a much lower price point than buying a spot while Volkswagen, which did have a spot, also launched a companion social campaign.

“It's a ChatGPT specifically built for TV and video advertising,” says Sean Muller, CEO/Founder of iSpot.

TV and video measurement company iSpot is launching SAGE -- an agentic AI platform --to accelerate brands' workflows for the ...

Garden of Life debuted its new national brand campaign, “Formulas for Feeling Alive,” at the Olympic Winter Games. It then ...

Fern Siegel , 2 minutes ago; Brand consultancy Immediate has launched iX, an experiential agency designed to produce consumer ...

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the ...

It's not unusual for GTM to default to sales. In reality, GTM is a cross-functional system that integrates product, marketing, sales, and customer success.

Western media outlets were accused of cheerleading or propaganda in covering the Ukraine war. But the problem was not that ...

While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac's Formula 1 team is ...