Jakks Pacific has a wave of toys and figures for the 'Super Mario Galaxy Movie' that you'll want to add to your shelf ASAP. Reading time 2 minutes You can’t have The Super Mario Galaxy Movie come out ...

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Before it was a multimedia empire, Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends ...

McDonald's is leaning in to the nostalgia wave with the return of the Changeables Happy Meal. Akin to Transformers, Changeables are toys that look like McDonald's menu items but can be reconfigured ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

A wave of AI-powered children’s toys has hit shelves this holiday season, claiming to rely on sophisticated chatbots to animate interactive robots and stuffed animals that can converse with kids.

A Marine in dress blues kneels down to hand a shiny new bicycle to a wide-eyed kid at a local distribution event. The parents stand by, holding back tears, while other children clutch toys and board ...

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At the holidays, finding the perfect gifts for your loved ones is one of the most stressful parts of the season. Shopping for kids is usually a bit easier because they’re always honest about what they ...

AI chatbots have conquered the world, so it was only a matter of time before companies started stuffing them into toys for children, even as questions swirled over the tech’s safety and the alarming ...

The Toy Insider’s Laurie Schacht showed us five toys considered the hottest of the holiday season. This 24-piece play set includes wooden lipsticks, wooden nail polish bottles, and eye shadows with ...

Hoosiers looking to get a jump start on their holiday shopping can return to a familiar favorite — Toys "R" Us is opening more than two dozen stores across the country, which includes Indiana. The toy ...