Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
thedrum.com
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Feb 2, 2023
First Direct Reviews
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first direct App Review 2025 | Pros and Cons – Honest & Unbiased
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First Direct Review in 2022
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14K views · 341 reactions | Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct | Facebook
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14K views · 341 reactions | Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct | Facebook
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20 years of keeping the UK's most loved bank unique | first direct Case Study
20 years of keeping the UK's most loved bank unique | first direct Case Study
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28 reactions · 32 comments | Join first direct and get a bank that works for you. It's not rocket science. | first direct | Facebook
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What is customer service? Key skills & examples
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Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
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Switch to first direct and you’ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct | Facebook
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19.3K views2 weeks ago
3.8K views · 12 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct | Facebook
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3.8K views · 12 reactions | £175 for switching and you’ll get award-winning customer service whenever you need it – what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct | Facebook
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14K views · 341 reactions | Big news! We’re proud to say that we now have two million customers. Thanks to each and every one of you. | first direct | Facebook
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