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CNNHeather Dockery
Inside the ‘clipping’ economy creating Gen Z millionaires
“Clipping,” the practice of cutting up a creator’s content, adding captions, and reposting it across social media, is quietly becoming a massive industry. Brands are now paying armies of everyday people to flood social feeds with their content. CNN’s Bijan Hosseini dives into the phenomenon that’s changing advertising and creating Gen ...
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